A.L.L. Roofing Materials

HONESTYWe will always be honest in all transactions. We will never overbid a job or try to sell you something that you don’t need. Honesty in everything, because it is the foundation of any long-term business relationship. INTEGRITYYou can depend on the First American Roofing team to do our best work, day in and day out. Any job we undertake will be completed to the best of our ability. PROFESSIONALISMOur crews are always polite, professional and punctual. We only hire the best because we know that each and every team member reflects on the entire company. We also communicate with you every step of the way, from your first estimate to the day we clean up after the job is done.DOUG WERNERFOUNDER (1957 – 2010)

Doug and his wife Gretchen built First American Roofing and Siding on the solid principles of honesty, integrity, and professionalism. Having been in the construction industry for over 20 years, they saw a desperate need in the Coulee region for property owners to have a roofing and siding contractor that they could trust. In 2005, they devoted themselves to the pursuit of this vision. DALLAS WERNEROWNER / PRESIDENT

Upon returning from a second deployment to Iraq, Dallas came back to the family business, working in sales and management. When his father, Doug passed away in 2010, Dallas stepped in to fill his shoes. First American Roofing and Siding continues to operate under the same values and integrity that Doug instilled in the business. AMY WERNEROFFICE MANAGER

Amy officially joined the First American Roofing and Siding team in 2015. She brings professionalism, organization, innovation and efficiency to the marketing and financial side of the operations at First American Roofing and Siding. ELLIEMASCOT

Ellie is a Fox Red Labrador Retriever born in 2013. She is the official greeter at First American Roofing and Siding and keeps the office clean by recycling the cardboard. She enjoys riding along with her Dad, Dallas, chewing on bones and chasing butterflies in her sleep.

COMMUNITY INVOLVEMENT

First American Roofing & Siding has been a part of your community since 2005. Giving back is a big part of that. Our company and our entire team devotes themselves to these causes. After all, a stronger community is better for everyone.

ROOFS FOR TROOPSAs a thank you to all those who served to protect our freedom, all active U.S. military, along with veterans and retirees, are eligible to receive a $500 rebate on select GAF Roofing Systems and a $250 rebate on select other services. Call us at, 608-247-5844 for more information!

HABITAT FOR HUMANITYSince 1976, Habitat for Humanity has built, renovated, or repaired more than 800,000 homes worldwide. First American Roofing and Siding, Inc. is proud to provide Habitat with materials and labor for all their roofing projects at no cost throughout the La Crosse, West Salem, and Onalaska Wisconsin area for the last 7 years.