A roofing lead is a potential customer who shows interest in your service, typically by submitting contact information through your website or another online platform. Lead generation is why 99.9% of roofers create an online presence in the first place. For all the talk of digital marketing, SEO, and brand development, the roofing industry remains a bottom-line business. At Roofing Webmasters, we offer pay-per-lead services for companies throughout the U.S. You can buy roofing leads today.